Narrativas de Jogos de Azar em Plataformas de Vídeo: Um Estudo Linguístico-Temático do Jogo do Tigrinho no YouTube
DOI:
https://doi.org/10.5753/reic.2026.8462Keywords:
Jogos de Azar Online, Influenciadores Digitais, YouTube, Jogo do Tigrinho, Análise Linguístico-TemáticaAbstract
A promoção de jogos de azar online por influenciadores digitais tem se tornado uma preocupação social crescente. No Brasil, o jogo Fortune Tiger, popularmente conhecido como Jogo do Tigrinho, ganhou visibilidade no YouTube por meio de narrativas que prometem ganhos rápidos. Este estudo analisa como esses conteúdos são construídos e difundidos na plataforma por meio de uma análise linguístico-temática em larga escala. Com base em transcrição automática, modelagem de tópicos e extração de características linguísticas, identificamos duas narrativas predominantes: uma promocional, majoritária e linguisticamente mais simples, e outra crítica, com maior diversidade lexical e engajamento mais consistente. Os resultados evidenciam um desequilíbrio estrutural no discurso sobre jogos de azar online.
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