Innovation Habitats for Creative Economy: A Study on the Main Aspects of Creative Economy Incubators in Brazil

Abstract

This article aims to identify the main characteristics of operation of incubators aimed at enterprises of the creative economy, raising more relevant points that differentiate them from other models of incubation. To perform the proposed objective, we analyzed incubators of creative economy in operation inBrazil, the selection of some models and the identification of common characteristics of performance among them.

The research is exploratory, with a qualitative approach and the methodological design is based on case studies. Data collection took place through documentary analysis and direct observation in the incubator space. The result achieved consists of the survey of a set of operational attributes performed in the incubators researched, as well as the interpretation and analysis of strengths and weaknesses of the incubation process, highlighting good practices.

It was also observed, as a common characteristic: the humanized treatment, in view of the intangibility of creative intellectual work; looking for sustainable development, which can guarantee the independent subsistence of public support and investments, since cultural enterprises usually seek public notices for their maintenance; and, finally, others signification of incubation models, widely usedwith traditional businesses, in view of the approach directed to enterprises of the creative economy.